{"id":299,"date":"2023-02-05T08:30:07","date_gmt":"2023-02-05T08:30:07","guid":{"rendered":"https:\/\/thesharpblog.com\/?p=299"},"modified":"2025-08-08T17:24:50","modified_gmt":"2025-08-08T17:24:50","slug":"what-is-digital-marketing-how-can-i-get-started","status":"publish","type":"post","link":"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/","title":{"rendered":"What is digital marketing? How can I get started?"},"content":{"rendered":"\n<p>Digital marketing is the online promotion of products or services using<br>multimedia methods. Many ways of digital marketing include search engine<br>optimization, social media, email marketing, and video advertising.<\/p>\n\n\n\n<p><br>Also, Digital marketing is a term used to describe any marketing that uses<br>electronic devices. It can be done online and offline; a well-rounded digital<br>marketing strategy should include both.<\/p>\n\n\n\n<p><br>This article provides the means for anyone interested in learning more about<br>digital marketing and how they can get started.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#What_Is_Digital_Marketing\" >What Is Digital Marketing ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#Types_Of_Digital_Marketing\" >Types Of Digital Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#1_Search_Engine_OptimizationSEO\" >1. Search Engine Optimization(SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#2Content_Marketing\" >2.Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#3_Email_Marketing\" >3. Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#4_Pay_Per_Click_PPC_Advertising\" >4. Pay Per Click (PPC) Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#5_Social_Media_Marketing\" >5. Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#How_To_Start_Digital_Marketing\" >How To Start Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#ibuild_your_digital_marketing_skills\" >i.build your digital marketing skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#ii_create_your_website\" >ii. create your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#iii_chosen_channel\" >iii. chosen channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#iv_familize_yourself_with_digital_marketing_tools\" >iv. familize yourself with digital marketing tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#v_Job_as_freelancer\" >v. Job as freelancer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#vi_stay_informed_for_updates\" >vi. stay informed for updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#vii_Network_to_make_connections\" >vii. Network to make connections<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/thesharpblog.com\/index.php\/2023\/02\/05\/what-is-digital-marketing-how-can-i-get-started\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Digital_Marketing\"><\/span>What Is Digital Marketing ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First the fall, we need to answer a big question \u2013 What is Digital Marketing?<br>The word digital means using technology and online services to interact with<br>people. It&#8217;s also a popular reference to anything that uses electronics or digital<br>devices.<\/p>\n\n\n\n<p><br>Digital marketing is, to put it simply, any marketing that takes place online using<br>a mobile device, laptop, internet, etc. Using the internet, we can reach people<br>all over the planet, communicate and engage with them directly, engage them<br>in conversations, and build relationships.<br>Digital marketing is the use of Marketing, Advertising, PR, and Content creation<br>to promote a product or service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_Of_Digital_Marketing\"><\/span>Types Of Digital Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digital marketing may be applied in a wide variety of ways. The most effective<br>approach to describe the many forms of digital marketing is by category.<br>Here we will go through 5 major categories of digital marketing and how they<br>can help you get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Search_Engine_OptimizationSEO\"><\/span>1. Search Engine Optimization(SEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Search engine optimization is a type of marketing that uses strategies to<br>improve a business&#8217;s presence on search engines (such as Google) results<br>from pages. To make sure that potential customers find their products or<br>services online in such a crowded market, digital marketers use SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2Content_Marketing\"><\/span>2.Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Content marketing is creating content and sharing it with customers to<br>help build relationships, gain customers&#8217; trust, educate them and<br>enhance your brand. This can be done through standard forms of social<br>media (Facebook, Twitter, LinkedIn) or videos shared on sites such as<br>Youtube.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Email_Marketing\"><\/span>3. Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email marketing typically sends emails to customers, subscribers, or<br>leads. To effectively market an email, it should be interactive and contain<br>a call-to-action (such as a clickable link) that takes the recipient to your<br>website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Pay_Per_Click_PPC_Advertising\"><\/span>4. Pay Per Click (PPC) Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>PPC advertising is a digital marketing type where you pay a certain<br>amount each time someone clicks on your ad. Pay-per-click ads are<br>typically used for lead generation or to direct potential clients to a sales<br>page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Social_Media_Marketing\"><\/span>5. Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social media marketing is digital marketing that focuses on sharing<br>content, media, and other information with friends. Social Media<br>Marketing includes marketing campaigns that target specific social media<br>platforms such as Facebook, Instagram, or Twitter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Start_Digital_Marketing\"><\/span>How To Start Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we&#8217;ve defined what digital marketing is and the different types of<br>digital marketing, we can discuss how to Start a Career in Digital Marketing. In<br>order to get Start a Career in Digital Marketing in digital marketing, here are<br>the steps you should follow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ibuild_your_digital_marketing_skills\"><\/span>i.build your digital marketing skills<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first thing that you need to figure out is which digital marketing method<br>you want to use. Each type of digital marketing has its own skill set required to<br>market using the platform successfully. To be good at digital marketing, you<br>need to have basic knowledge such as:<br>\u25cf Digital marketing technical skills<br>\u25cf Business management skills<br>\u25cf Self-confidence skills<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ii_create_your_website\"><\/span>ii. create your website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you plan for what digital marketing method you will use and have the<br>skills needed, you need to set up your website. The website should be used as a<br>our digital marketing platform or lead generation tool.<br>You can develop a personal brand that represents you and your business by<br>building your website. This will allow you to build trust, authority, and<br>credibility in your industry so that when potential customers are looking for<br>what you have to offer, they will go directly to you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"iii_chosen_channel\"><\/span>iii. chosen channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To start your digital marketing plan, you will need to research the different<br>digital marketing methods first. Each type of digital marketing has many<br>different strategies that can be used, and you will need to figure out which will<br>work best for your business.<\/p>\n\n\n\n<p><br>Here are some strategies that you can use for each type of digital marketing:<br>\u25cf SEO<br>\u25cf Google Advertising<br>\u25cf Facebook Marketing<br>\u25cf Social Media Marketing<br>\u25cf Content Marketing<br>\u25cf Email Marketing<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"iv_familize_yourself_with_digital_marketing_tools\"><\/span>iv. familize yourself with digital marketing tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After you have figured out which digital marketing channel(s) are the best for<br>your company, you will need to familiarize yourself with the digital marketing<br>tools used for your business.<br>Once you are familiar with the tools, you can use them to test the following<br>various strategies to see which one works best for you. <\/p>\n\n\n\n<p>Here are some of the<br>digital marketing tools that can be used:<br>\u25cf Google Analytics<br>\u25cf Google AdWords<br>\u25cf Facebook Pixel (Facebook Partners Program) \u2013 tracking conversions on<br>Facebook and Google Ads<br>\u25cf Google Search Console (GSC)- a way to communicate with Bing&#8217;s<br>Webmaster Tools<br>\u25cf Growth Hacking tools- social media monitoring, collating, and reporting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"v_Job_as_freelancer\"><\/span>v. Job as freelancer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After you have become familiar with the tools and have learned some<br>strategies, you can apply them to a digital marketing job as a freelancer.<br>This means you will get the opportunity to work on various<br>projects and make money. Also, depending on your skill set and experience<br>level, you can use freelance jobs as a stepping stone into your dream job in<br>digital marketing: a full-time digital marketing position at a company!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"vi_stay_informed_for_updates\"><\/span>vi. stay informed for updates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even as a full-time digital marketer, it is vital to keep learning and developing<br>your skills. This will ensure you stay caught up in a constantly changing industry.<br>To stay informed and learn new techniques, digital marketers can attend<br>training sessions online or through a third party or read about trends in the<br>digital marketing industry in blogs and magazines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"vii_Network_to_make_connections\"><\/span>vii. Network to make connections<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a digital marketer, you must build connections and relationships with people<br>in the digital marketing industry. Networking is one of the most effective ways<br>to do this, as it allows you to make an extensive network of like-minded<br>individuals who might be looking for a full-time job in digital marketing.<\/p>\n\n\n\n<p><br>You can use online professional sites such as LinkedIn, Myspace, and Twitter to<br>find people in the industry looking for employment. You can also network at<br>conferences and events in your area by attending training sessions or by<br>meeting other digital marketing professionals face-to-face.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In today&#8217;s digital economy, the need for digital marketers is growing. There are<br>various types of digital marketing that you can use to grow your business and<br>reach more potential customers. To start a career in Digital Marketing, you<br>need to build skills, set up your website as a tool or lead generation site, and<br>then decide which type of digital marketing will work best for your company.<\/p>\n\n\n\n<p><br>Once you become familiar with the different tools used in digital marketing and<br>have an idea of what type of platform you want to use, you can start<br>freelancing on sites like Upwork and Guru.com.To stay updated on new trends,<br>strategies, and techniques in digital marketing; you can keep up with blogs,<br>magazines, and training sessions.<\/p>\n\n\n\n<p><br>By following these steps, you can enter the Digital Marketing industry<br>successfully.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is the online promotion of products or services usingmultimedia methods. Many ways of digital marketing include &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"What is digital marketing? 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