Digital marketing is the online promotion of products or services using
multimedia methods. Many ways of digital marketing include search engine
optimization, social media, email marketing, and video advertising.
Also, Digital marketing is a term used to describe any marketing that uses
electronic devices. It can be done online and offline; a well-rounded digital
marketing strategy should include both.
This article provides the means for anyone interested in learning more about
digital marketing and how they can get started.
Table of Contents
What Is Digital Marketing ?
First the fall, we need to answer a big question – What is Digital Marketing?
The word digital means using technology and online services to interact with
people. It’s also a popular reference to anything that uses electronics or digital
devices.
Digital marketing is, to put it simply, any marketing that takes place online using
a mobile device, laptop, internet, etc. Using the internet, we can reach people
all over the planet, communicate and engage with them directly, engage them
in conversations, and build relationships.
Digital marketing is the use of Marketing, Advertising, PR, and Content creation
to promote a product or service.
Types Of Digital Marketing?
Digital marketing may be applied in a wide variety of ways. The most effective
approach to describe the many forms of digital marketing is by category.
Here we will go through 5 major categories of digital marketing and how they
can help you get started!
1. Search Engine Optimization(SEO)
Search engine optimization is a type of marketing that uses strategies to
improve a business’s presence on search engines (such as Google) results
from pages. To make sure that potential customers find their products or
services online in such a crowded market, digital marketers use SEO.
2.Content Marketing
Content marketing is creating content and sharing it with customers to
help build relationships, gain customers’ trust, educate them and
enhance your brand. This can be done through standard forms of social
media (Facebook, Twitter, LinkedIn) or videos shared on sites such as
Youtube.
3. Email Marketing
Email marketing typically sends emails to customers, subscribers, or
leads. To effectively market an email, it should be interactive and contain
a call-to-action (such as a clickable link) that takes the recipient to your
website.
4. Pay Per Click (PPC) Advertising
PPC advertising is a digital marketing type where you pay a certain
amount each time someone clicks on your ad. Pay-per-click ads are
typically used for lead generation or to direct potential clients to a sales
page.
5. Social Media Marketing
Social media marketing is digital marketing that focuses on sharing
content, media, and other information with friends. Social Media
Marketing includes marketing campaigns that target specific social media
platforms such as Facebook, Instagram, or Twitter.
How To Start Digital Marketing
Now that we’ve defined what digital marketing is and the different types of
digital marketing, we can discuss how to Start a Career in Digital Marketing. In
order to get Start a Career in Digital Marketing in digital marketing, here are
the steps you should follow.
i.build your digital marketing skills
The first thing that you need to figure out is which digital marketing method
you want to use. Each type of digital marketing has its own skill set required to
market using the platform successfully. To be good at digital marketing, you
need to have basic knowledge such as:
● Digital marketing technical skills
● Business management skills
● Self-confidence skills
ii. create your website
Once you plan for what digital marketing method you will use and have the
skills needed, you need to set up your website. The website should be used as a
our digital marketing platform or lead generation tool.
You can develop a personal brand that represents you and your business by
building your website. This will allow you to build trust, authority, and
credibility in your industry so that when potential customers are looking for
what you have to offer, they will go directly to you.
iii. chosen channel
To start your digital marketing plan, you will need to research the different
digital marketing methods first. Each type of digital marketing has many
different strategies that can be used, and you will need to figure out which will
work best for your business.
Here are some strategies that you can use for each type of digital marketing:
● SEO
● Google Advertising
● Facebook Marketing
● Social Media Marketing
● Content Marketing
● Email Marketing
iv. familize yourself with digital marketing tools
After you have figured out which digital marketing channel(s) are the best for
your company, you will need to familiarize yourself with the digital marketing
tools used for your business.
Once you are familiar with the tools, you can use them to test the following
various strategies to see which one works best for you.
Here are some of the
digital marketing tools that can be used:
● Google Analytics
● Google AdWords
● Facebook Pixel (Facebook Partners Program) – tracking conversions on
Facebook and Google Ads
● Google Search Console (GSC)- a way to communicate with Bing’s
Webmaster Tools
● Growth Hacking tools- social media monitoring, collating, and reporting.
v. Job as freelancer
After you have become familiar with the tools and have learned some
strategies, you can apply them to a digital marketing job as a freelancer.
This means you will get the opportunity to work on various
projects and make money. Also, depending on your skill set and experience
level, you can use freelance jobs as a stepping stone into your dream job in
digital marketing: a full-time digital marketing position at a company!
vi. stay informed for updates
Even as a full-time digital marketer, it is vital to keep learning and developing
your skills. This will ensure you stay caught up in a constantly changing industry.
To stay informed and learn new techniques, digital marketers can attend
training sessions online or through a third party or read about trends in the
digital marketing industry in blogs and magazines.
vii. Network to make connections
As a digital marketer, you must build connections and relationships with people
in the digital marketing industry. Networking is one of the most effective ways
to do this, as it allows you to make an extensive network of like-minded
individuals who might be looking for a full-time job in digital marketing.
You can use online professional sites such as LinkedIn, Myspace, and Twitter to
find people in the industry looking for employment. You can also network at
conferences and events in your area by attending training sessions or by
meeting other digital marketing professionals face-to-face.
Conclusion
In today’s digital economy, the need for digital marketers is growing. There are
various types of digital marketing that you can use to grow your business and
reach more potential customers. To start a career in Digital Marketing, you
need to build skills, set up your website as a tool or lead generation site, and
then decide which type of digital marketing will work best for your company.
Once you become familiar with the different tools used in digital marketing and
have an idea of what type of platform you want to use, you can start
freelancing on sites like Upwork and Guru.com.To stay updated on new trends,
strategies, and techniques in digital marketing; you can keep up with blogs,
magazines, and training sessions.
By following these steps, you can enter the Digital Marketing industry
successfully.